digital marketing

AB tests in Google Ads display advertising A/B testing is a very important part of producing good display ads.  At the end of the day, you want your advertising campaign to be the best version of itself.  But how do you know if the version you have published is the most attractive, creative and captivating? Well, the only way to find out is to put some of your ideas in competition with A/B tests.  And then, of course, analyze the results.  Remember that although not all tests are successful, campaigns evaluated with A/B tests tend to perform better than those that do not. However, until relatively recently, A/B testing of advertisements was a difficult and arduous task, and for some, it still is.  A/B testing of banner ads can take days, if not weeks, and involve an entire team. The many intuitive ways to use email or landing page A/B testing have yet to be adopted for most banners. The old way of A/B testing As an advertiser who wanted to do A/B testing, the ch...

   How long does it take for a Google Ads campaign to become profitable? There are many factors that affect the potential profitability of a Google Ads campaign.  The quality of the ad, the profitability of the product, the demand, the competition, the budget, etc.  There are many products that do not make sense to start with Google Ads because each sale generates a loss.  Selling is more expensive than not selling. I won't talk about that today.  I assume you've done your homework.  In my experience, your product margin should be greater than 40%.  In this way you can reduce it by 10-15% with your online advertising campaigns. Even with numbers in your favor, 20% to 40% of your products may not be promoted through Google Ads, and the reasons are not always easy to determine.  Sometimes there is nothing to do.  10-20% of products generate very short-term returns within a few days.  The rest of the products take weeks or even a month...